GFI Deutsche Frischemärkte e.V. (German Fresh Food Markets) was founded in 2000, initially as a marketing association for German wholesale markets. In 2010 it was decided to open the association to retail markets and expand its remit.
Advertising, public relations work and informative events are geared to focus consumers’ attention on the fact that wholesale markets are important because they ensure that wholesalers, retailers and catering outlets are supplied with a large variety of top quality fresh food.
Benefits of membership