Strategy for the future of wholesale markets
GFI German Wholesalemarkets worked on the basic strategy to create a marketing platform for the member wholesale markets. This falls into three separate types of strategy:
The image strategy (umbrella/joint marketing) is an exercise in brand building for the "German wholesale market". To gain as much exposure as possible for the trademark, one focus of attention will be the creation of partnership initiatives for all members of the value chain who might be interested. The website is to be used as a marketing instrument, to create a clear profile and provide information, with effective, focused access to news and views and details about any activities.
A product is something you sell, but a brand is something you stand for.
We have launched the German wholesale market trademark. It symbolizes the umbrella or joint brand and stands for the services and expertise available at Germany 's wholesale markets.