WORKING GROUPS

Marketing Working Group

The Marketing working group was set up in 2003.

Its remit covers the following areas:
Exchange of experience about regional marketing activities
Expanding the internal marketing database on the GFI website
Promotion specials with marketing partners in the retail sector
Free samples for shoppers at retail outlets
Planning work for Fruit Logistica fair


PR Working Group

The PR working group was set up in 2005.

Its remit covers the following areas:
PR strategy and planning
Exchange of experience about regional PR activities
Expansion of the internal PR database on the GFI website
National PR campaigns

   

Strategy
Marketing
Platform
Fruit Logistica
Working Groups
Lobbying
Partner